Andrea Steidl | Dante - Goods and Bads

WE INVITED HAUS OTTO TO CONTRIBUTE TO THE JETZT. AND WE ARE GLAD WE DID!

ANDREA STEIDL

Andrea Steidl

Andrea Steidl is a Milan-based industrial designer and the co-founder of the / àr o / design studio.

About

Andrea Steidl graduated from the Politecnico di Milano with a degree in Industrial Design, and began his career immediately with a job in Patricia Urquiola’s studio, becoming the Creative Manager. He was responsible for the Design and Product areas and directed limited editions, temporary installations, and site-specific and interior design projects.
At the same time, in academic circles, Andrea Steidl started working both as an assistant professor at the Politecnico di Milano and a course supervisor at Domus Academy and Scuola Politecnica di Design.

In 2016, he founded the / àr o / design studio with Raquel Pacchini. They work for a range of companies in the fields of art direction, graphic design, installations, and industrial product design.

Using a creative process based on aesthetic, product and strategic research, the / àr o / design studio transforms the ideas and inspirations of its clients into value systems in order to give rise to a fresh perspective on the brand that revolves around the creative direction, products and visual communication.

Link up

01.1

01.2

01.3

Instagram

Website

Facebook

Andrea Steidl for DANTE – Goods and Bads

Revue

Astoria

Thoughts

When was the first time that you remember realizing that you wanted to create?

My interest in a sort of design process comes from my need to always challenge myself, but I also associate it with playful activity… I think it is unconscious childhood heritage.

Do you have any special rituals to help you achieve creative goals?

I need time, I take time. I’m not quite able to resolve things quickly or immediately – like this interview…

Do you always feel the need to have a story to tell?

Often more than always. For me it was a learning process, I wasn’t there yet when I was younger. I was more introspective! I got used to telling stories because it’s easier to communicate who you are and how you think. I started to do it because I enjoy people telling their stories to me, but I’m quite selfish with sharing my stories sometimes; I need a kind of personal involvement with the “audience”.